The ROI Reset

A recent study surveying thousands of small businesses across the US, UK, Canada, Australia, and New Zealand found that only 18% feel confident in the effectiveness of their marketing. Despite increasing investments in tools and channels, frustration is growing — especially around not knowing what’s actually driving results.

This peer group brings together CMOs and senior marketers for an open, practical conversation. Through shared experience and real-world examples, we’ll explore how to:

• Cut through data overwhelm

• Pinpoint what’s truly moving the needle

• Rebuild confidence in your strategy

If you’re shifting budgets, launching competitive products, and adopting new AI tools — yet still asking, “Is this making a difference?” — join this Exec Lab.